Urban Outfitters

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Mundane Information

Urban Outfitters is a trendy store, fronted by Trish Wallace. It does very well for her, selling clothes and accessories on the cutting edge, but not too pretentious. So the younger crowd tends to flock to the store.

Many think that Miss Wallace’s dad must be responsible for its success, it’s funding, or both. But in truth, she has as little to do with him as possible.

Campaign Information

Description: Trendy Store fronted by unknown powers.
Type: Theme
The Idea: Occupies a central and highly contested area on the Downtown Mall
The Aspect: Yuppie Heaven
The Face: Trish Wallace

Urban Outfitters

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